Originally from Tequila, Jalisco, Roberto grew up surrounded by the culture and sounds of Mexican regional music.

 

From a young age, he developed a strong passion for the music of his roots, discovering in it a way to share stories, emotions, and the experiences of life in the countryside and his homeland.

He began writing and composing songs at an early age, turning that passion into a journey that would eventually lead him to launch new musical projects.

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Today, through PROMOGLEZ, Roberto focuses on producing and promoting music that keeps the spirit of Mexican regional music alive while connecting with new generations of listeners.